We have watched as gold medals roll in and confused at the apologies from those for winning mere silver medals (you won a freaking silver, silver in a highly competitive field of finely tuned athletes is nothing to be ashamed of.)
The only grumble was when the widely excellent BBC coverage cut away from the track athletics where Team GB were winning an embarrassing amount, to show a penalty shoot-out between Team GB and whoever. Naturally Team GB lost but the change in mindset was interesting.
Perhaps the lack of sporting interest has much to do with the prevalence of football over everything. Seeing the prima donna footballers, earning stupid amounts for not doing much (considering there are 11 of them, sometimes not even playing during the 90 minute game, and one ball - which is lucky to see the back of the net more than once or twice) their very messy private lives all over the gossip pages.
Then there are the other group idolised by the general public - the reality shows. The hard work, perseverance and determined dedication shown by the Olympians makes a refreshing change from the faux tension of someone not singing in tune but their granny just died so that's ok.
Wait, I'm not putting it right...here, let Bradley do it.
There is much talk about how if Yorkshire were competing as a separate country they'd be 8th on the medal table. No mention of how far up Scotland would be but, as we only have 5 million of a population I think we'd be proud!
(Note: Scotland will never become independent of Britain. Britain is the island, no escape from there unless we start digging a jolly big trench, we will (hopefully) become independent of the United Kingdom government. This is not due to hating England but a wish to see what would happen on our own again. It was a parcel of rogues who bankrupted Scotland, leading to the need for a union. Anyway, that's a whole other subject.)